About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Brand Activation specializes in Brand Activation & Consumer Engagement programs – from concept to execution in road-shows, tradeshows and promotions. From in-store promotions to in-mall activations, to any location where our consumers are. Whether you are looking for ideas, experienced staff, branding materials, or full stand design & build, the team can develop innovative marketing and branding solutions that build on the brand identity.
Brand Activations & Consumer Engagement
Road-shows
Promotions & Sampling
Exhibition Stands & Kiosks
Brand Ambassadors & Merchandisers
Hosts & Hostesses
BTL & Trade Marketing
EVENTS
Brand Activation Events can produce show concepts encompassing themes, audio visual requirements and a wide variety of quality local & international entertainers from A to Z. From booking an act or creating an entire show extravaganza we have done it all. We work with burgeoning and established corporate across various industries.
Brand & Product Launches
Entertainers & Show Entertainment
Venue Inaugurations
Award Ceremonies & Gala Dinners
Live Competitions & Contests
Fashion Shows
Themed Events
Exhibition Stands
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Business Learning Terms
Consumer Perception of Communication
Analyzing how consumers access marketing messages can help brands discover consumers’ preferences for how to receive information.
Failure to follow consumers’ changing media preferences can be expensive.
Consumers use a variety of sources, including:
Marketing messages must use the right timing and context to be effective for consumers.
Explain why managing consumer perception is integral to successful marketing communications
Product Launch Awareness
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