About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Our Brand Commerce approach ensures we communicate the emotion of the brand, while leveraging the right triggers and motivations to get customers to buy, beyond simply having a price discount. We apply this approach to brands to drive sales both on and offline, crafting promotions that trigger sales at the key decision making moment. We created a promotion for a leading petro-chemical company based on the brand message that drivers save fuel by using their oil; this was driven through to the in-store messaging and POS mechanic, which gave them the chance to win free fuel and continue to experience the benefits of the brand. The promotion covered a full suite of 960 different POS elements, delivered across 32 markets.
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Business Learning Terms
We are a professional event management company based in New Delhi, India. From events and promotions to convergence and loyalty programmes, from sports events to seminars. We do it all. We take away the hassle of having you juggle between agencies for different needs. In an era where Above the line and Below the line is converging, we are the line. Blazewell is focussed on integrating creativity, technology & communication to create high profile & entertaining events. Our aim is to integrate Events & Entertainment into highly effective communication vehicles.
Blazewell offers Event Planning, Event Management and Event Marketing Services for personal events, corporate events, marketing events, conferences, exhibitions, consumer shows, product launch. We also offer web based event registration and online conference registration services apart from Public Relations, Promotional Activities, ATL and BTL activities.
Event management is the new buzzword on the media, glamour and education circuits. We take care of every little detail right from the color scheme at the venue to the food and beverages catering, and the amusements and contests lined up for the entertainment of guests.
We have an in-house Fabrication Workshop that enables us to offer the most competitive rates in the event management industry for undertaking jobs of Fabrication and Design of Exhibition Stalls, Kiosks, Sets, Stage, Backdrops, Ramps, Projection Screen, Wedding Setups, Thematic Sets, Customized Setups etc. We have a professional team of skilled event managers. It is a full-fledged workshop with innovative ideas.
Vision
Explore, Excel, Expand… The vision is to zoom to perfection!” The primary objectives of the corporation are:
1) To provide the necessary expertise in managing the client’s program from initial concept to completion of the event.
2) To exceed our client’s expectations.
3) To provide an event that will be remembered as a “unique experience”.
4) To maintain a consistent, high level of service.
5) To be fair, honest and ethical in all dealings with our employees, clients and suppliers.
Mission
Your success is our mission! Perfection is our mission. Your permission is all we need to achieve our mission of making your dream event a reality!
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