About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Atl Marketing Intelligence in mumbai
Our Brand Commerce approach ensures we communicate the emotion of the brand, while leveraging the right triggers and motivations to get customers to buy, beyond simply having a price discount. We apply this approach to brands to drive sales both on and offline, crafting promotions that trigger sales at the key decision making moment. We created a promotion for a leading petro-chemical company based on the brand message that drivers save fuel by using their oil; this was driven through to the in-store messaging and POS mechanic, which gave them the chance to win free fuel and continue to experience the benefits of the brand. The promotion covered a full suite of 960 different POS elements, delivered across 32 markets.
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Business Learning Terms
Event Management Services
Galaxy Events & Promotions offers a full range of Event Agency services from concept development tp the execution of the complete project. Our services includes Project Design & Development, Artist Coordination, Sound System, Lighting & Special Effects, Press and Media Coverage, Backdrop Designing, Set Decorations & Stage Construction, Sitting Arrangements, Distribution of Invitations and Publicity, Design and Production of advertising and publicity, All Venue Bookings / All permissions and NOC’s. we also offer our services in Wedding entertainment, Ladies sangeet, Birthdays & Private Parties, Theme parties & DJ set-up, Schools & Colleges Annual Functions/ Festivals / etc.
BTL Brand Activations
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The strategy
Creative development
Design
Fabrication
Production
Event Programs
Execution of BTL Activities
Sampling Activities
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