About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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Activating our consumer
Our objective is the innovative and interactive integration of brand-related content into a holistic framework. In this spirit we develop consumer-response mechanisms that are integrated into existing classical activities.
Adding emotional value
Products and brands come alive all the way to the point-of-sale by enhancing and highlighting the brand image through targeted activities. We aim to create a brand-world that provides consumer-initiated interaction even in unexpected and surprising locations.
Creating the difference
The objective is to deliver prominence and differentiation to the brand through creativity and innovation, and provide an emotionalizing campaign that targets and activates our clients consumers across various channels.
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Business Learning Terms
B2B vs. Consumer Marketing: Similarities and Differences
Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends.
A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm.
However, business marketing generally entails shorter and more direct channels of distribution to target audiences.
For example, a business marketer may allocate spending to banner advertising or paid search.
Marketing to a business and marketing to an individual are similar in terms of the fundamental principles of marketing.
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