About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
Marketers Should Prefer Adding Layers While Devising Rural Marketing Campaign for Better ROI, Reach and Impact
Marketers Should Prefer Adding Layers While Devising Rural Marketing Campaign for Better ROI, Reach and Impact
dddddddddasOrganizations often put a lot of thought into selection of an appropriate marketing strategy that runs in parallel lanes with their overall objectives. The focus remains on the selection of a singular marketing approach which is to be adhered to before, during and after the campaign.
What if this approach does not bring the desired results? Identify your mistakes and start again. A lot of small organizations strategy revolve around the trial and error methods, which have become more available due to digital and new age tools of marketing. The hit and miss of a campaign can pose series concern in rural marketing campaigns where it is be difficult and pricey to start with a clean slate.
Therefore, the need for a more secured and effective way arises, a way which is not completely eccentric to render the current approach useless but can be merged into it to devise a stronger campaign. If it is a safeguard that the current marketing approach requires, the best one is to add layers to it.
What does adding layers to a marketing campaign means?
Its like when you plan a dinner party to 100, you dont just offer one dish, you try to include diversity in the menu and if the budget is not a problem, you make it a 3-course affair with appetizers, main course and desserts. Moreover, you opt for a buffet arrangement so that the attended can exercise choice and you can save money on catering. Why is this done though? Because the simplest ways to ensure satisfaction of the guests whose personal preferences are varied, is to provide the palate that has something for all of them.
It is the same when devising a campaign for rural marketing, the best way to increase its effectiveness and ensure a good return on investment is to add layers.
The only difference is that a singular approach marketing campaign is like having to complete the appetizers in order to get main course and gulping the main course to be able to get your hands on the yummy desserts, while layering gives you the option to taste everything on the menu and go for whatever pleases your taste buds the best.
So, in the most basic form, layering is refereed to use of multiple channels in a single campaign.
Layering the rural marketing campaign Advantages and Methods
There are various benefits that are added to the system with addition of each layer into the mix. Below is a list of few such pointers that will push you towards the decision:-
Better reach as when multiple channels are used, more audiences can be targeted and reached.
Increased visibility through these channels help promote awareness about the brand.
A brand which uses multiple channels is perceived as more approachable as there are different ways available to contact them .
Better utilization of funds, time and efforts as if one channel fails to produce results, another channel can back the costs.
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