About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
brand activation Brand Activations
brand activation Brand Activations
brand activation is renowned for its brand activations prowess, which has been built up over 16 years of hard slog. We understand all the intricacies of every brand we activate and every audience we activate to, from cultural variances to vernacular differences, we can tailor make any campaign to suit the needs of both brand and audience. With our three pronged approach of retail, experiences and on the move you the customer can take your pick.
Trade
Over the years brand activation has established itself as a leader in both consumer and trade activations. It has created fruitful and lasting relationships with major retail chains, wholesalers, spaza networks and shopping centres nationwide. brand activation offers creative campaign development and execution of the highest quality, with all brand ambassadors carefully selected and extensively trained through the brand activation Training Academy (ZTA).
Experiences
brand activation offers inspired, dynamic and creative ways to communicate your brand message and provide you with measurable results. We combine strategic thinking and creative flair to ensure an unforgettable brand experience, guaranteeing the success of any event, launch or campaign.
On The Move
From Jozi to Kuruman, brand activation is constantly on the road executing campaigns on a national scale. Our experienced roadshow teams combine their intimate knowledge of a variety of formal and informal touchpoints with operational excellence to ensure the delight of our clients. With a fleet of self-owned and customised vehicles at our disposal, we are able to provide tailored solutions to any companys travelling campaign needs.
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