About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
brand activation knows data-driven marketing. We’ve made it our business since 1985.
brand activation knows data-driven marketing. We’ve made it our business since 1985.
Over those three decades, while technology and the way companies operate have changed drastically, the mission of brand activation Marketing Insights has remained the same: To create more profitable customer relationships through analytics, marketing technology and data-driven strategy.
With about 50 employees and a home base in Rochester, NY, our size and location allow us to offer boutique data-driven marketing services delivered through personal involvement from all levels of our organization. When working with brand activation, you’ll talk strategy and goals with our senior leadership, intelligence and insights with our data scientists and marketing analysts, and custom digital and offline deliverables with our client engagement team.
We’re also proud, active contributors to the local business community with involvement in business groups and organizations such as the American Marketing Association and The Ad Council of Rochester, and volunteer organizations like United Way and Habitat for Humanity.
Learn more about our staff, approach, and company culture or contact us now.
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