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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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A dynamic, profitable and effective activity that uses the POWER OF BRANDS. We identify the perfect match for your brand, cross promote it with an equally influential or complementary brand. The result:
° Access to a new database
° Total brand engagement
° Monopoly of exposure within category
° Trial possibility
° No zapping and no rental cost
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Business Learning Terms
Defining Consumers
A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
Example of an open food market in Vienna, showing how consumers play an important role in a nation’s economy
Field Sales Event
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