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About Us
Fulcrum is a brand activations company specialising in below the line campaigns, special events and other field marketing activities. Established in 2007, we have extensive experience in our field and count amongst our points of difference the following.
We do this by creating moments in popular malls, colleges, bus stops, multiplexes, stores and events right into cherished moments in a customers life.
Our vision is to empower brands & corporates to communicate primarily through the medium of experience & innovation.
We believe in the sales of our clients products/services, sales supported by brand visibility, awareness and execution of the products message with a promotional objective.
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STRATEGY We start by immersing ourselves in your brand, industry, target audience, unique challenges and opportunities for success.
CREATIVE We create experiences that are authentic, tell your story, engage your audience, make a personal connection, alter perception and influence decisions.
DIGITAL We incorporate interactivity into all engagement phases: augmented reality, data capture, games and visual engagements
PRODUCTION We map the experiences across multiple brand touch points: tradeshow exhibits, events, meetings and conferences, consumer activations, mobile marketing and road shows, pop up engagements and more.
MANAGEMENT We develop a plan for strategic deployment: budget management, venue research and site inspections, procurement and contract management, value engineering, geographic production planning, operations and logistics management, program management, onsite coordination and management and post program services.
MEASUREMENT We implement a proven model for evaluating experiential programs: using a set of qualitative and quantitative techniques to identify the level of business opportunity created the impact on the brand affinity, relationship impact and the quality of experience.
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Make A Success Story With Brand Activation’s BTL Services
Today the ultimate challenge for companies is to preserve & boost your competitive edge and achieve greater market share. That is why we provide our clients with smart & simple marketing strategies with appropriate promotional tools which helps them in achieving market share as well consumers mind share.
We are specialized in making the right noise that a brand needs to make waves. Being one of the best activations agency in Delhi, we provide most innovative marketing ideas, help brands to connect with maximum target audience using aggressive marketing tools. Our management has handled all types of BTL activations such as Road Shows, Mall Promotions, Product launch, RWA Activities, Sales promotion, Dealer meets, Communication meets etc. We don’t simply execute activations but the whole idea is conceptualized, concepts prepared and the strategies made, thus helping our clients to get maximum response.
In today’s cut-throat comeptitive world, every company aspires to be a top notch. To increase its market share, it aspires to form a vigorous connection with the target audience. This is achieved through various brand activation tools that throw a strong impact on the intended customers leading their inclination towards the brand.
Brand Activation is a BTL activation agency that offers its services giving simple and strategic marketing facilities. Amongst various BTL agencies in India Brand Activation’s stands apart with its enthralling brand promotion services. Be it highly sophisticated design systems or market assembling activities, we provide the best promotional tools to help our clients capture the aggressive market. From Road Shows, Mall Promotions and Product launch to RWA Activities, Sales promotion, Dealer meets, Communication meets etc; we have always been at the bottom of the success stories of our clients. It is our innovative ideas, planning, conceptulization and execution of myriads of events that have made us one of the best BTL activation agencies in Delhi.
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